Web 2.0, a phrase coined by O'Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. O'Reilly Media, in collaboration with MediaLive International, used the phrase as a title for a series of conferences, and since 2004 the term has been widely adopted.

Think of it this way - when the Internet and web development first started, it was this huge space
to post things to be read. There was no interaction. Web 2.0 is all about interaction! and sharing! and linking! It's social  now and everyone can play in the game! Everyone from IBM to my grandmother who lives  on a farm in Flint, Michigan!

Tim O'Reilly provided a compact definition of Web 2.0 today:

"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them."

We are  presently focused  on business development and Web 2.0 strategies for clients utilizing all these new technologies (blogs, podcast, video podcast) and other social media networks to drive their web traffic, facilitate online communities and conversations and build a "business celebrity" web presence. We coach clients on understanding the impact of these new technologies to their business and the importance of first mover advantage and SEO discovery over their competitors. You really have to take advantage
of all the tools out there!

Derrick Sorles
Helping You Build Better Business Faster in a Web 2.0 World